Digital Marketing Course in Hindi – Poora Syllabus

Digital marketing ki shuruaat — internet par business kaise promote hota hai, online customer journey kya hoti hai aur kaunsa channel kab use karein. Yeh module poore course ki neev hai.

• Digital marketing kya hai aur kyun zaroori hai
• Traditional vs digital marketing
• Marketing funnel aur customer journey
• Target audience aur buyer persona
• Digital marketing channels ka overview
• Digital marketing mein career options
• AI ka digital marketing par asar (2026)

Bina coding ke WordPress par professional business website banana seekhiye — domain, hosting, theme, pages aur plugins. Har digital marketer ke liye website samajhna zaroori hai.

• Domain aur hosting kya hai
• WordPress install aur setup
• Elementor se page design
• Landing page banana
• Website speed aur security
• WooCommerce se online store
• AI website builders aur AI se content

Website ko Google ke first page par free mein rank karana seekhiye. Keyword research se lekar on-page, off-page, technical aur local SEO tak — sab practical tools ke saath.

• Search engine kaise kaam karta hai
• Keyword research (Google Keyword Planner, Ubersuggest)
• On-page SEO: title, meta description, headings, alt tag
• Off-page SEO aur backlinks
• Technical SEO: speed, sitemap, schema, indexing
• Local SEO aur Google Business Profile
• E-E-A-T aur helpful content
• SEO tools: Search Console, Ahrefs, SEMrush, Yoast

2026 ka sabse naya topic: Google AI Overviews, AI Mode, ChatGPT aur Perplexity jaise AI search mein apne business aur content ko dikhana aur cite karwana seekhiye.

• Google AI Overviews aur AI Mode kya hai
• GEO (Generative Engine Optimization) basics
• AEO: seedhe jawab dene wala content
• FAQ aur schema markup ka role
• ChatGPT, Gemini, Perplexity mein brand mention
• Brand authority aur citations
• AI search visibility track karna
• GEO + SEO saath mein kaise chalayein

Instagram, Facebook, LinkedIn aur YouTube par brand banana aur organic growth paana seekhiye — content planning, reels strategy aur engagement ke saath.

• Social media marketing vs SMO
• Instagram business profile aur growth
• Facebook page aur groups marketing
• LinkedIn marketing (B2B)
• Content calendar aur posting strategy
• Reels aur trending content
• Instagram Broadcast Channels aur collabs
• Social commerce: Instagram & Facebook shop

Meta Ads Manager se targeted ads chala kar leads aur sales laana seekhiye. Kam budget mein sahi audience tak pahunchna is module ka focus hai.

• Meta Business Suite aur Ads Manager
• Campaign objectives samjhein
• Advantage+ campaigns (AI targeting)
• Lead form ads aur WhatsApp ads
• Creative-first ads: AI se ad creative
• Meta Pixel, Conversions API aur retargeting
• Budget, bidding aur optimization
• Cost per lead kam karna

Google Search, Display aur YouTube par paid ads chala kar turant calls aur sales laana seekhiye. Keyword bidding se conversion tracking tak.

• Google Ads account setup
• Search ads aur keyword match types
• AI Max for Search campaigns
• Performance Max (PMax) campaigns
• Demand Gen aur YouTube ads
• Call ads aur local campaigns
• Display ads aur remarketing
• Conversion tracking aur Smart Bidding

YouTube channel shuru karna, videos ko search mein rank karana aur YouTube se kamana seekhiye — channel growth ka complete roadmap.

• YouTube channel setup aur branding
• Video SEO: title, description, tags
• Thumbnail jo click laaye
• YouTube Shorts strategy
• YouTube Studio analytics
• Monetization aur YouTube se earning
• AI se video ideas, scripts aur thumbnails

Mobile aur computer par professional video editing seekhiye — reels, YouTube videos aur ad videos jo log aakhir tak dekhein.

• Video editing basics: cut, trim, transitions
• Mobile editing (CapCut, VN)
• Computer editing (Premiere Pro, DaVinci Resolve)
• AI video editing: auto captions, auto cut
• AI video generation (Veo, Runway) aur AI avatars (HeyGen)
• Music, sound effects aur AI voice-over
• Reels aur Shorts ke liye editing
• Ad video aur UGC-style video banana

Aisa content likhna aur design karna jo log padhein, share karein aur customer banein — blog, social posts, copywriting aur Canva designs.

• Content marketing strategy
• Blog writing aur SEO content
• AI-assisted writing + human editing
• Copywriting jo sale kare
• Canva AI se graphic design
• Carousel posts aur infographics
• Content repurposing (1 content → 10 posts)

Customers se seedha judna aur repeat sales laana — email newsletters aur WhatsApp Business ke through.

• Email list banana
• Email campaigns aur automation
• WhatsApp Business app aur catalog
• WhatsApp Channels aur broadcast
• WhatsApp AI chatbot aur auto-reply
• WhatsApp API ka overview
• Follow-up se sales badhana

Website par kitne log aaye, kahan se aaye aur kya kiya — data samajh kar marketing ke sahi decisions lena seekhiye.

• Google Analytics 4 (GA4) setup
• Traffic sources aur user behavior
• Conversions aur key events tracking
• Google Search Console setup
• Looker Studio dashboards
• Consent, privacy aur first-party data
• Google Tag Manager basics

ChatGPT, Gemini, Canva AI, AI video aur automation tools se content, ads, designs, videos aur research ka kaam 10x tez karna seekhiye — practical prompts ke saath.

• ChatGPT, Claude, Gemini se content aur ad copy
• Perplexity se research
• Prompt writing (prompt engineering) basics
• Canva AI, Nano Banana, Midjourney se images
• AI video: Google Flow, Veo, Kling, HeyGen, CapCut
• AI voice-over (ElevenLabs)
• AI automation & agents: n8n, Zapier, ManyChat
• AI ka sahi, safe aur zimmedar use

Seekhi hui skills se paise kamana — freelancing clients, affiliate marketing, blogging aur apni digital marketing agency shuru karna.

• Freelancing platforms (Upwork, Fiverr)
• Client kaise dhundhe aur proposal likhe
• Affiliate marketing (Amazon, others)
• Blogging se earning
• Apni digital marketing agency shuru karna
• Portfolio aur personal branding
• AI skills se freelancing ke naye mauke